Times are hard and companies strive to cut down their expenses to be able to maximize their profits and maintain a sustainable business over the years. However, this doesn’t mean that marketing investments should be disregarded as well. With the right marketing efforts, small, medium and even large-scale businesses will bring in new clients, keep customers faithful and increase profits. For instance, in the case of call center services, good customer service will be consistently provided thus maintaining a company’s favorable reputation. And you know what comes next to a positive business brand --- more customers and more revenues! So if you are still in doubt whether you should or should not invest on telemarketing services for your business, maybe this interesting article we found online will help you make the right decision.